HAVE YOU EVER HEARD OF THE PINK TAX | 47Magazine & Media
Have you ever heard of the pink tax? No, I’m not specifically talking about the color pink or your actual taxes, but an extra cost that’s often added to products and services marketed toward women. It’s basically gender-based pricing, where items marketed toward women are more expensive than the same or very similar items marketed toward men. This directly impacts women’s buying power, with studies showing personal care products can be roughly 13% more expensive than men’s, creating a substantia...